Stewart Woodward, REALTOR Selling Metro West Real Estate


Posted by Stewart Woodward on 3/29/2018

Experienced, knowledgeable real estate agents are experts in attracting potential buyers to home showings.

When you initially meet with prospective real estate agents to determine which one would be the best fit for your needs, you can get a pretty good sense of how marketing-savvy they are.

Since marketing is one of the most important parts of their job description, a well-trained, motivated real estate agent will know how to effectively use the Internet, their network of personal contacts, and a variety of other techniques to draw in qualified prospects.

Is there anything that you, as the homeowner, can do to help market your home?

Although it's your real estate agent's role to advertise, promote, and publicize your real estate listing to targeted groups and the general public, there is one huge thing you can do to help: Try to keep your house and property looking impeccable at all times. While that goal may be easier said than done, it's worth some extra time and effort to make your home as inviting and appealing to house hunters as possible.

Here are two ways you can increase your home's marketability and help spark more interest among prospective buyers:

  1. Meticulous neatness and cleanliness gives your home instant appeal. On the other hand, a messy, disorganized home or yard will send the wrong message to people touring your house. While it may be counterproductive to have your house reeking from ammonia and harsh cleaning chemicals, keeping countertops, floors, and walls clean will help your real estate agent present your home in its best possible light. Hopefully, you'll be able to enlist the help of everyone in the family (except pets) to clean up after themselves and keep their rooms and play areas looking civilized!
  2. Help maintain curb appeal! As the cliché goes (or was it an old mouthwash commercial?): "You don't get a second chance to make a great first impression!" For that reason, it's vitally important for your lawn to look well manicured and your house to be free from peeling paint and yard clutter. Another eyesore that detracts from first impressions is the sight of weeds growing out of cracks in your driveway or walkway. The cracks, themselves, are a problem you might want to address, but the weeds (or grass) poking through them is like adding insult to injury! If you don't want to spray them with some toxic, store-bought weed killer, then research natural ways to kill weeds.
Although your real estate agent will gladly handle 99% of the marketing for your home, you can help give their efforts an important nudge by making sure your home and property always look their best!





Posted by Stewart Woodward on 2/1/2018

Let's face it – selling your home is no simple task. As such, you'll want to find a real estate agent who can guide you through the home selling process and ensure that you're able to maximize the value of your residence. Ultimately, there are many reasons to find a real estate agent to help you sell your residence, including: 1. Industry Experience A real estate agent will possess comprehensive industry experience that makes him or her exceedingly valuable. This professional understands the ins and outs of the real estate sector and will be able to assist you in several areas. From determining the best price for your home to offering home improvement tips, a real estate agent knows what it takes to sell a residence in any real estate market, at any time. 2. Local Knowledge Selling a home in a big city can be very different from selling one in a small town. Fortunately, a real estate often recognizes the key attributes of selling a home in a specific area and will work with you to find interested homebuyers consistently. The local knowledge that a real estate agent possesses can make him or her a great resource, particularly for home sellers who are hoping for a fast sale. This professional will work with you throughout the home selling process, and ultimately, ensure that you are fully satisfied with the end results. 3. Expert Negotiation Skills A real estate agent represents you throughout the home selling process and will operate as a liaison between you and a homebuyer. That way, if a homebuyer wants to negotiate for a better price for your residence, your real estate agent can serve as a facilitator who can help you get the best price for your home. Negotiating can be a stressful, exhausting experience, particularly for home sellers who are offering their residences to homebuyers for the first time. Thankfully, your real estate agent will help you streamline any negotiations with a homebuyer. 4. Friendly, Professional Approach A real estate agent understands that the process of selling a home is rarely simple and is happy to respond to your concerns and questions at any time. Typically, a real estate agent will keep you up to date as he or she tries to find homebuyers. This professional will take a friendly, professional approach to promoting your home to a wide range of prospective homebuyers, hosting open houses and home showings and ensuring that you get the attention you deserve while you try to sell your home. With the right real estate agent to help you sell your residence, you can enjoy a stress-free journey through the home selling process – one that is likely to conclude with a home sale that satisfies your needs. Choose the right real estate agent as you prepare to add your home to the real estate market. By doing so, you can take the guesswork out of promoting your home to the right homebuyers and increase your chances of a quick sale.





Posted by Stewart Woodward on 12/28/2017

When you sell your home, it may be tempting to just try and put your home on the market yourself without any assistance. By hiring a real estate agent, you’ll have a insurance policy of sorts that allows you to know that everything is taken care of throughout the process of selling. The general goal in selling a home is to sell it as fast as possible for the most amount of money that you can. A realtor should do a bit more for you than simply post the home and hope that it sells. Here’s what a great realtor who is looking to be an advocate for their sellers will do for you:


Put The Home On The Market For The Right Price


Selling a home at the right price is the single most important thing that can be done in the entire process. A good seller’s agent will pinpoint the right price for your home. If the home is priced too high, there will be no interest in the property. People will believe that the price can only come down. If the price is set too low, a bidding war can ensue, or buyers may wonder what’s wrong with the property. There’s many different formulas and methods that agents will use to price the property right. The important thing is that the agent does his research.


The Market Needs To Be Marketed


Marketing is one thing that agents should be good at. A good seller’s agent will take good photos of a property or hire a professional photographer if needed. The photos and videos that are put up online are a big part of how homes get sold. Buyers want to know the property before they even see it in person. A realtor can help make this impression visible online.


Communicate With You


An agent should keep their sellers informed about what’s going on in the sale of their home. Even if offers haven’t come in, realtors should be getting in touch with their clients regularly to update them on home showings, concerns, and open house dates. A good seller’s agent will regularly communicate with you throughout the sale of your home. At the start of the sale, you’ll know a realtor is a good fit since they’ll return your calls and e-mails promptly.


Be There For The Home Appraisal


When you’re selling your home, the appraisal can be one of the most nerve-wracking things that occurs during the entire process. Your agent should attend the appraisal to help clarify confusion and answer the appraiser’s questions. The realtor will be educated on the recent updates that have been made to the home. These are what add immense value to the home.





Posted by Stewart Woodward on 8/25/2016

Your real estate agent plays a key role in the home selling process. As such, hiring the right real estate agent may help you accelerate the process of selling your residence and maximize the value of your house. Typically, your real estate agent serves as a trusted advisor and will provide you with tips to ensure you're able to sell your residence as quickly as possible. And if you follow the recommendations provided by your real estate agent, you may be able to reap the rewards of a quick sale. There are many wonderful reasons to listen to your real estate agent throughout the home selling process, including: 1. Industry Experience Your real estate agent understands the ins and outs of the housing market. As a result, he or she likely possesses extensive industry experience and can offer actionable tips to help you sell your residence. As a home seller, you can depend on your real estate agent and his or her years of experience to help you better understand what it takes to sell your home. From listing a home to streamlining the closing process, your real estate agent knows all about the home selling process. Therefore, this professional can offer expert guidance that will make it easier for you to progress along each step of the home selling journey. 2. Successful Track Record Your real estate agent has been able to sell homes consistently, regardless of the market conditions. Thus, this professional recognizes what it takes to promote your residence to prospective homebuyers and generate significant interest in your home. Hiring a real estate agent with a successful track record usually is ideal. With this professional at your disposal, you're sure to enjoy continuous support from a professional who is committed to helping you achieve your home selling goals. Furthermore, a real estate agent with a successful track record should be able to help you overcome myriad potential problems that could arise during the home selling process. Whether it's a tough negotiation with a homebuyer or ensuring that you're able to host an open house on a specific date, your real estate agent's reputation is a great indicator that he or she will do everything possible to ensure you're fully satisfied with the end results. 3. Honesty Let's face it – your home is in good condition, but it is far from perfect. Fortunately, if you listen to your real estate, you'll be able to use his or her honest recommendations to improve your residence and make it more attractive to homebuyers. Your real estate agent is fearless and won't sugar-coat bad news throughout the home selling process. In addition, this professional will tell you how an outdated furnace or messy front lawn could impact homebuyers' perspectives of your residence and work with you to make home improvements without delay. Remember, your real estate agent has one goal: to help you sell your home. And if you listen to the advice that this professional provides, you'll be better equipped to find the right homebuyer for your residence in no time at all.